Differentiate or alienate?

A positive outcome in the wake of the horsemeat scandal is surely the fact that there is now a wider appreciation of the complexity of the industrial food chain.

Philips LED lighting at Morrisons - the first site in Europe that is 100% lit with LEDs

Morrisons Supermarkets install Philips LED lighting solution at Illingworth Petrol Filling Station - the first site in Europe that is 100% lit with LEDs

From a brand presentation stand point Morrisons is certainly the caveman of the industry however functionality wise Morrisons are leading with its Illingworth petrol forecourt which unveils its new LED lighting approach. The Philips LED lighting solution adopted by Morrisons shows the versatility which LEDs offer for internal and external applications. Over and above that it has allowed Morrisons to make substantial energy efficient gains without compromise to performance. Here we take a closer look at this unique project.

source from: Voltimum
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