Texaco highway forecourt station in Brussels

This new highway service station situated on the outskirts of Brussels is an award-winning design for Texaco. The forecourt design 'ingeniously' echoes the flora and fauna of the surrounding area in a modern and imaginative manner. Take a look at the tree graphics on the building's glazing which helps to minimise solar gain. The 'tree' columns and interior surfaces are made of polished concrete and the finish is very clean and pure looking but with the corporate style white furniture the overall effect is a little too austere.

Just Look for the Star?

The black colour statement at the new Texaco stations that are being rolled out may be confused for red Esso/Exxon petrol stations. Architectural features of the new Texaco design match sister brand Chevron allowing savings in terms of rationalising components and maybe set the stage for Texaco disappearing altogether in favour of Chevron?