Petrol stations can be fun

Meanwhile, in news recently, pictures of crisis wedding partying, performance art and dancing at the most unlikely venue, the petrol station forecourt.

Shell hires 300 petrol forecourt attendants

To cement Shell's reputation as a premium brand and encourage customer loyalty, the fuel retailer is embarking on a recruitment drive to hire 300 forecourt attendants by the end of Summer, giving British motorists a free and customer-friendly service that in many ways harks back to the golden years of driving.

European roadside sector to target mobile workers

A co-venture project between Regus and Shell will see a network of new business lounges opening at Shell petrol forecourts on motorways across Europe. If you are a mobile worker like me, this scheme could be of real benefit.

If you've got it – flaunt it!

In my childhood in the 1950s and 1960s the oil companies were among the most visible brand advertisers – especially on the new medium of television. Challenge a baby boomer today to sing for you “The Esso sign means happy motoring” or “You’re going well you’re going Shell” and most will be able to oblige. But the quadrupling of oil prices in the early 1970s put a stop to all that and whilst there have been occasional flurries of brand advertising in this sector since there has rarely been a period of determined product differentiation advertising. So how should we see Shell’s current UK campaign to promote a new fuel, Shell FuelSave which offers drivers improved fuel efficiency of “Up to one litre per tank” – you can see the TV Commercial here?

New models give higher value to oil companies and their retail brands

Location, location, location - the oldest cliché in the book about Retail. Get the right outlet with the right products in the right place and the customers and the profits just roll in! And in the petroleum sector it has to be even truer surely. Right road, right traffic flow, well positioned petrol station - Bingo! Well yes of course location is vital - that's why the real estate costs so much when a site on a busy highway or on a motorway is released or sold. But as every retailer knows the trick is always to maximise the returns - to secure volume and income which exceeds expectations and provides business higher than the "case" assumption (the assumption that underpinned the original investment). This article is about that extra, that bonus level of return that can turn a good site or network into a great one.

Reputation Management

The maintenance of a good corporate reputation in today's febrile multimedia age is no easy task - not least because the needs of a company's various stakeholders are all too often contradictory. Investors may seek cost efficiencies which boost earnings and dividends whilst employees seek job security. The need to boost the resource base, especially for oil and gas companies, will often conflict with the needs of local communities and environmentalists. And in some industries, like tobacco, the very nature of the business activity itself can be hard to defend and virtually incapable of being painted in a positive light. So does that mean that there are no firm guidelines that can be established to help companies manage their reputation - is it all too difficult? This article will argue that the reverse is the case - so long as companies understand that brand management and reputation management are the same thing - and so long as they have an imperative to integrate what they say with what they do - and then tell the truth. And as long as they have the confidence not to have their reputation management decisions taken by lawyers!

Big isn’t always beautiful when implementing a roadside retail design project

When I was the project manager for Shell’s global petrol station re-imaging project in the 1990s one of my key tasks was to work with Shell Brazil where we had nearly four thousand Retail outlets. The Brazilians ran one of the most creative and energetic of Shell’s marketing businesses and they were always keen to embrace new opportunities to enhance their already strong competitive position. So when after a couple of year’s work we had codified the design standards in a comprehensive manual it was with eager anticipation that I flew to Rio de Janeiro to see how the company’s first re-imaged site looked.

Shell - PumpTV

Tsuki has been awarded the PR business for new out-of-home company Pump TV which delivers Seven and Yahoo! video content and advertising to consumers at petrol pumps.

Pump TV began its roll out in November across Shell Coles Express stations. It plans to be in over 400 petrol stations with more than 4,800 LCD ....

source from: mumBRELLA
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