All that can be said about the new Total petrol station in Hamburg Germany is ‘Grey, grey and more grey’. Gone is the instantly recognisable red brand statement.
It’s hard to know what has motivated such a move since market research globally tends to supports a clean statement of colour. Germany may possibly be different since with a strong support amongst consumers and planners of ‘Green’ policies, a less bright, more subdued design that blends in with the environment may have been deemed preferable. Has Total followed McDonalds lead in ditching red in favour of a neutral colour (dark green)?
