Is it sinister that Russian oil companies are expanding westwards or are they merely following the same business model as their western counterparts BP, Shell and Esso?
When Minale Tattersfield redesigned the Lukoil retail identity in 1999 it was implicit that it should have international appeal, be customer centric and be able to compete with the best of the west. So too when the same agency designed retail identities for Rosneft and Gazprom Neft. If that's sinister then so too are all the multi national western oil companies. According to Minale Tattersfield's David Davis, creative director for all three programmes, 'We as consumers can vote with our feet. If we approve of what oil companies serve up both in decorative and more substantive terms, then we should give them our custom. Is that not true democracy?'
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