Deep in the far east of Russia near Vladivostok lies a red and white petrol station. At first glance the station appears to be of the market leader Lukoil. Look a bit closer and you realise it’s Oktant. When we asked the attendant if they were a branch of Lukoil we got a ‘Nyet’ and would we mind leaving (not so politely). Ironically the shoLukoil, is your brand of such little value to you that you allow imposters?
Powerful ideas, insights and thought pieces from Minale Tattersfield, the international design and branding specialists for the retail petroleum sector.
Tuesday 23 November 2010
Lukoil look alike
Deep in the far east of Russia near Vladivostok lies a red and white petrol station. At first glance the station appears to be of the market leader Lukoil. Look a bit closer and you realise it’s Oktant. When we asked the attendant if they were a branch of Lukoil we got a ‘Nyet’ and would we mind leaving (not so politely). Ironically the shoLukoil, is your brand of such little value to you that you allow imposters?
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