Wednesday 23 August 2006

Pace is Face of Q8

Q8 was acquired in October 2004 by Refined Holdings, parent company of Pace Petroleum, and is now being operated by Pace Petroleum. While Q8 branding is remaining in place until the end of current dealer contracts, the retail and distribution operation is gradually being renamed Pace Petroleum Ltd.

According to Pace, they attribute their strong heritage in the UK market to having been developed originally in the 1970s by Victor Gauntlett, the motor industry entrepreneur. The original Pace Petroleum was one of a number of companies purchased by Kuwait Petroleum in 1986 and it then traded under its Q8 name here in the UK. In October 2004, KPGB was purchased by Refined Holdings, bringing the Pace Petroleum name back as a brand presence. Another Q8 divestment was the sale of the Q8 Thailand network to Petronas in 2004.

August 2006 © Minale Tattersfield

No comments: