Sunday 29 June 2008

Caspian - Oiling the wheels of progress

Design by Minale Tattersfield

A highly ambitious Iranian company, Fouman Chimie had plans to dominate the local market with its Caspian range of lubricants and called on Minale Tattersfield to realise this.Taking inspiration from the dynamic shapes of racing cars, Minale Tattersfield designed the pack that could be used across the range of lubricants, antifreeze and windscreen cleaners. Bright modern label graphics were then created to emphasise the shape of the container and to stand out on shelf.A very distinctive shrink wrap cap seal was also designed to protect against adulteration and assure consumers of the integrity of the product.

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